For $200 I commit at least 4 hours optimizing the website with focus on issues in order of importance. Actual SEO services are based on the condition of the website.
When finished I will provide a summary of edits and make suggestions moving forward. It takes about a month for changes to reflect in search engines. Based on improvement you can decide to continue SEO on a monthly basis or cancel anytime.
My focus is first on technical and structural issues, then content and usability. After the website itself is optimized (on-page SEO), I then focus on business listings, social media, and blog marketing (off-page SEO).
The first step is to check the condition of the website. Websites are built in different ways and industries vary in competitiveness. Older websites and template website builders are harder to optimize. I will not optimize the website if I feel I can not make improvements.